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It’s for the copywriter who wants to stop blending in.
He doesn’t teach you how to get more subscribers. He teaches you how to get better subscribers.
Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day.
Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.”
Settle admits he barely tries to “build his list.” No lead magnets. No opt-in funnels. No tripwires.
Make an “enemies list” of people who would hate your offer. Then write emails specifically to antagonize them.
Most marketers use fake timers and phony “only 5 left” tactics. Settle hates that.
If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players .
But here’s the thing: Settle isn’t a theorist. He’s a practitioner. And his private newsletter, Email Players , is where he unpacks the raw, unfiltered, often uncomfortable strategies he actually uses.
Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy.