In this paper, Ballou argues that supply chain strategy should be viewed as a critical component of a firm's overall business strategy. He emphasizes that supply chain management is not just about reducing costs, but also about creating value for customers and stakeholders. The author discusses the importance of integrating supply chain strategy with business strategy and highlights the need for a more holistic approach to supply chain management.
Ballou, R. H. (1999). Supply Chain Strategy: Beyond the Horizon. Journal of Business Logistics, 20(2), 1-12. business logistics supply chain management ballou pdf
You can find this paper in various academic databases, such as JSTOR, EBSCO, or Google Scholar. If you're looking for a PDF version, you can try searching for the paper title along with the author's name and "pdf" to see if any repositories or websites have made it available. In this paper, Ballou argues that supply chain
"Supply Chain Strategy: Beyond the Horizon" by Robert H. Ballou (1999) Ballou, R
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