You see this in "clean eating" accounts that preach "wellness" but still demonize sugar and carbs, leading to orthorexia. You see it when a brand puts a size 12 model in an ad but doesn't stock above a size large in stores.
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For decades, the wellness industry sold us a simple, damaging equation: Thinness equals health. The cover models had flat stomachs. The juice cleanses promised "beach bodies." The yoga pants were designed for a specific silhouette. If you didn’t fit the mold, the message was clear: You don’t belong here. You see this in "clean eating" accounts that
"We have been conditioned to believe that discomfort with our bodies is the only valid motivation for exercise," says Dr. Lena Harding, a health psychologist specializing in eating disorders. "But shame is a terrible long-term motivator. It leads to burnout, injury, and yo-yo dieting. Body positivity asks us to shift the goal from changing the body to caring for the body. " The cover models had flat stomachs
Body positivity does not ask you to stop wanting to be healthy. It asks you to stop believing that you are unworthy of care until you are thin. It asks the fitness industry to build bigger doors and stronger benches. "We have been conditioned to believe that discomfort