Junglee -

The word "Junglee" (often spelled Jangli or Jungli ) carries a weight in the Indian subcontinent that its simple English translation—"of the jungle" or "wild"—fails to capture. It is a chameleon of a term, shape-shifting across cinema, literature, corporate history, and everyday slang. Depending on the context, being called a Junglee can be an insult, a compliment, a job title, or a nostalgic trip to the golden age of Bollywood.

Amazon acquired Junglee in 1998 for a reported $250–280 million in stock. For years, Junglee operated as an independent comparison shopping engine. In 2012, Amazon resurrected the brand in India as —a marketplace where third-party sellers could list goods. junglee

Here is the story of a word that refuses to be tamed. For most Indians, the word is inseparable from the iconic Shammi Kapoor film Junglee . Directed by Subodh Mukherjee, the movie was a cultural earthquake. It told the story of Shekhar , a wealthy, stern, and westernized businessman who despises emotion and laughs at the "natives" for being "junglee." The word "Junglee" (often spelled Jangli or Jungli