Choose the tone that fits your platform. Headline: From 3 guys in a garage to a $1B unicorn: The Justin Lee story.
Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend.
Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there. justin lee shopback
Fast forward to today: 🔹 40+ million users across 12 markets. 🔹 Over 10,000 merchant partners (from Lazada to Nike). 🔹 A Unicorn status that proves loyalty economics works.
In 2014, he co-founded ShopBack with a simple bet: If we make online shopping rewarding, users will come. Choose the tone that fits your platform
But Justin Lee saw something different. He saw a region of "smart shoppers."
The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups. The habit wasn't there
Banks offered credit card rewards, but nobody offered digital rewards for online shopping.
A browser extension + app that gives users money back for clicking through their link.
A founder who survived the bubble and is now built for the long haul. Option 4: Short Bio (For an "About the Speaker" section) Justin Lee is the Co-founder and CEO of ShopBack, Southeast Asia’s leading shopping, rewards, and payments platform. Launched in 2014, Justin scaled the company from a bootstrapped startup to a over $1 billion valued unicorn serving over 40 million shoppers across 12 markets. Prior to ShopBack, Justin was an early employee at Garena (now Sea Ltd). He is a vocal advocate for sustainable unit economics and founder-led growth in the consumer internet space. Which format are you using this for? (e.g., a script, a slide deck, or an Instagram caption). I can adjust the length or tone further.
Justin Lee, former Garena (now Sea) employee. He learned growth hacking during the early days of gaming monetization.
