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Start savoring.
There’s a strange kind of loneliness in a search bar.
Not finding it isn’t failure. It means what you’re made of hasn’t been categorized yet. You’re not lost. You’re just uncatalogued. And that might be the most honest place to be.
Or maybe it’s just you.
You type the words carefully. Seltin Sweet. Maybe it’s a name. A brand. A ghost from a memory. You select “All Categories” because you don’t know where it belongs. Not quite food. Not quite music. Not quite a person you once knew.
The salt of hard years. The sweet of stubborn hope.
And in that empty space, you realize: sometimes we aren’t looking for something that exists. We’re looking for a feeling we’re trying to name.
We spend so much time searching “All Categories” for something that validates our exact mixture of bitter and tender. We want a label. A category. A search result that says: Yes, you belong here.
Here’s a deep, reflective post built around the search query — treating it as a phrase ripe for emotional and metaphorical exploration, rather than a literal product search. Title: Searching for “Seltin Sweet” in All Categories
Maybe Seltin Sweet was a candy from 1993. A local bakery that closed. A nickname your grandmother whispered. A song that played on a car radio during the last good summer.
So if you’re out there looking for your own Seltin Sweet tonight—know this:
But the deepest things we carry don’t fit into dropdown menus.
Start savoring.
There’s a strange kind of loneliness in a search bar.
Not finding it isn’t failure. It means what you’re made of hasn’t been categorized yet. You’re not lost. You’re just uncatalogued. And that might be the most honest place to be.
Or maybe it’s just you.
You type the words carefully. Seltin Sweet. Maybe it’s a name. A brand. A ghost from a memory. You select “All Categories” because you don’t know where it belongs. Not quite food. Not quite music. Not quite a person you once knew.
The salt of hard years. The sweet of stubborn hope.
And in that empty space, you realize: sometimes we aren’t looking for something that exists. We’re looking for a feeling we’re trying to name.
We spend so much time searching “All Categories” for something that validates our exact mixture of bitter and tender. We want a label. A category. A search result that says: Yes, you belong here.
Here’s a deep, reflective post built around the search query — treating it as a phrase ripe for emotional and metaphorical exploration, rather than a literal product search. Title: Searching for “Seltin Sweet” in All Categories
Maybe Seltin Sweet was a candy from 1993. A local bakery that closed. A nickname your grandmother whispered. A song that played on a car radio during the last good summer.
So if you’re out there looking for your own Seltin Sweet tonight—know this:
But the deepest things we carry don’t fit into dropdown menus.
